There is another matter that has got a surprising amount of attention in some quaters, the recognition of Mukmuck. For those not in the know Mukmuk is a sidekick to the three main Vancouver 2010 mascots Quatchi, Miga and Sumi.
Just for information Quatchi is a Sasquatch, Miga is a orca/bear crossbreed and Sumi is an animal guardian spirit. All very worthy of mascot status and I’m sure they have shifted a lot of merchandise. Quatchi especially was very much in evidence in the HBC Olympic Store.
Mukmuk is a Vancouver Island Marmot, there are only a few hundred of these left in the wild. According to VANOC he is the “sidekick to the Vancouver 2010 mascots”. His hobbies are “eating, burrowing, eating, making friends and eating” (seriously, it’s on the Vancouver 2010 site under mascots), and while these don’t seem to qualify him for much, I’m not seeing true endorsements of the other three either.
I’ve seen Mukmuk on the scoreboard at Canada place during Hockey and following the other mascots (pooper scooper perhaps another official task?) during the introductions on the video screens at the Olympic Stadium before the curling, but not on the side of the busses alongside the others.